Starting out on TikTok can feel overwhelming. You post a video and it gets barely any views. Meanwhile, other creators seem to gain followers overnight. The truth? They’re not just posting randomly, they’re following growth strategies that work. If you’re new to TikTok and want to grow your following faster and more confidently, these 10 tips will help you stand out and get noticed.

Tip 1: Create a Strong Profile and Bio

Your profile is the first impression people get when they visit your page.
Make it count by:

• Choosing a clear, recognizable profile photo

• Writing a short bio that explains who you are or what your content is about

• Adding keywords related to your niche

• Linking your Instagram or YouTube for cross-platform growth

A polished profile makes people more likely to follow once they enjoy your content. Here is an example of @carishma, who is a new user with a nice and clear profile. When people click on this new user, they will see good profile picture with a clear and laid out bio of what her content is about. This new user was able to grow her profile to around 4 thousand followers!

Tip 2: Post Consistently (Aim for 3–5 Times a Week)

One of the biggest challenges for new users on TikTok is staying consistent. Posting 3–5 times a week gives the algorithm more chances to push your content to the For You Page. Consistency helps TikTok understand your style, your audience, and what kind of viewers enjoy your content. For new creators trying to grow followers quickly, sticking to a steady posting rhythm is one of the most effective strategies.

Here is a great video if you want to understand more a post consistency and why is works!

https://www.youtube.com/watch?v=RkWgT1e0Gwk

Or you can listen to this short video while scrolling!

Tip 3: Use Strong Hooks to Keep New Audiences Watching

For new users, watch time is the key metric that determines whether TikTok will recommend your content to more people. That’s why the first 2–3 seconds of your video matter so much. Start with a powerful hook, such as a surprising visual, an intriguing question, or a bold statement. When new creators can immediately grab attention, viewers are far more likely to watch the full video, which is exactly what boosts your follower growth.

Here is an example post of 8 ways new users can grab the attention of new viewers!

Tip 4: Follow Trends Early and Add Your Unique Twist as a New User

Trends are the fastest way for new TikTok users to gain exposure. However, simply copying what everyone else is doing won’t help you stand out. Instead, add a personal twist that showcases your personality or niche. New creators can grow followers much faster when they combine trending sounds or challenges with content that feels original and relatable.

Here is an example of @asaxcameron a new user growing her account by 10,000 followers in 10 days by following the newest trends!

Tip 5: Choose a Niche That New Users Can Stick With

Many new users think they need to create every type of content to attract followers, but the opposite is true. TikTok grows your account faster when you stay within a niche. Even a broad one like fitness, lifestyle, beauty, comedy, or storytimes. When new creators consistently post in the same category, the algorithm learns who to show their videos to, helping them grow their audience authentically.

This matters because TikTok’s recommendation system is based heavily on matching your content to the right audience. If new users post random, unrelated videos every day, the platform struggles to understand what category they belong in, making it harder for their content to reach people who will actually enjoy it. But when new creators stick to a niche, TikTok quickly learns:

• What type of viewers engage with your videos

• What communities your content fits into

• What topics you consistently create about

This helps the algorithm show your videos to users who are more likely to watch, like, and follow you long-term.

Here are two examples of accounts that are based purely off niches and help guide viewrs on what to expect.

Tip 6: Use Smart Hashtags to Help New Users Reach the Right Audience

For new users on TikTok, hashtags act as a discovery tool that helps your videos land in front of people who care about your niche. Use 3–5 hashtags per post, mixing:

• Niche-specific hashtags

• 1–2 trending hashtags

• A personal or branded hashtag

Strategic hashtags help new creators get their content categorized correctly, increasing their chances of reaching ideal viewers and gaining followers.

Below are the hottest trending hashtags that new users can add to their posts to boost their views/content!

Tip 7: Create Fast-Paced, Engaging Videos That New Users Can Easily Rewatch

For new users on TikTok, keeping viewers engaged from start to finish is one of the most powerful growth strategies. TikTok rewards videos with high watch time, strong retention, and rewatchability. All of which signal that your content is worth pushing to more users. Fast-paced, clean, and visually interesting videos help new creators perform better in the algorithm.

• Quick cuts

• Zoom-ins or zoom-outs

• Switching angles

• Layering text or overlays

These small edits help hold a viewer’s attention

Tip 8: Engage With Your Audience

TikTok favors accounts that actively participate in the platform. New users should respond to comments, ask questions in the caption, and pin their favorite interactions. This builds community and tells the algorithm that people are interested in your content. When new creators engage regularly, they create deeper connections that encourage viewers to follow and return for future videos.

Heres an example of a new user engaging with her audience! She has gained over 10,000 new followers creating engaging content.

Tip 9: Collaborate With Other Creators to Help New Users Grow Faster

Duets, stitches, and small creator collaborations are amazing tools for new users trying to grow on TikTok. You don’t need a large following to benefit from collaborations. Connecting with creators at your level can expose your content to new audiences. New creators who partner with others in their niche often see quicker and more sustainable follower growth.

Tip 10: Study Your Analytics to Understand What Works for New Users (and Why It’s Essential)

For new users on TikTok, checking your analytics isn’t just optional, it’s one of the most powerful tools you have for growing faster. When you’re just starting out, you don’t yet know what types of videos your audience prefers, what posting times work best, or which topics have the strongest engagement. TikTok analytics gives new creators real data to guide their decisions instead of guessing

Why its essential for new users?

• Helps you double down on content that works.

• Prevents wasting time on videos that don’t perform.

• Allows you to grow with a clear, data-driven strategy.

Below is the app you can install if your new to TikTok and are looking to create the trendiest video with high search volume!

Growing your TikTok following as a new user doesn’t have to feel overwhelming. By focusing on the fundamentals from building a strong profile and choosing a niche to creating engaging content and learning from your analytics, you set yourself up for steady, authentic growth. TikTok rewards creativity, consistency, and connection, and these ten strategies give new creators a clear roadmap to follow. As you continue posting, experimenting, and engaging with your audience, you’ll not only see your follower count rise but also develop your own unique voice on the platform. Stay patient, stay consistent, and most importantly, have fun! your next viral moment could be just one video away.